Just do it.

My marketing class frequently has guest speakers come and inform us about their field and job description. This past Tuesday, a man who works in the marketing department of Nike came.

Confession: I have a HUGE obsession with Nike. My dream job would be to work for them. I think I inherited this love of Nike from my dad, although I have no idea why he likes them so much. The presentation on their marketing tactics was the best ever. It only made me more excited about the prospect of working for such a company, and determined to keep working so that could be a possibility.

The Nike image - there's just something about it. I love the idea of inspiring people to be more. The owner of Nike says that everyone who has a body is an athlete. Which isn't a common idea. In the world of sports, or really anything, there's always the focus on which team is better or who is the best at a particular skill. The world is competitive. But everyone has that potential to be an athlete. The only thing that limits us or keeps us from achieving our dreams is ourselves. And although Nike marketing is based heavily on their products being used by well-known, talented athletes, they have a way of reaching the average, sub-par athlete that's just learning how to shoot a basketball. Maybe a pair of sweet shoes won't make you an all-star athlete right away, but that motivation and potential is there. We need more of that in our society. Encouragement instead of being torn down.

Words are powerful. So is the Nike swoosh, which started as just a small local company that travelled to individual track meets to sell their product. We can be anything, do anything. That journey starts today. Just do it.